Most internet based and home based businesses are small businesses and as such have unique problems which only others who have a small business can understand.
Since there are such a variety of business ventures that rely so heavily on the internet today, chances are you can build a network of others who you can get advise from and you can share your knowledge with.
Since home businesses are typically (but not always) a one person operation, we don’t always know where to search (or how to search) for advise! There are thousands of people out there just like you!!
I’ve always been of the belief that in a global economy there are many ways we can work together (even in the same industry) and still get things accomplished. Networking is one of the biggest tools we all have in our toolbox. If we aren’t afraid to ask someone else for assistance in our business, chances are they might need our help down the line.
We don’t need to ‘sell’ our business ideas to everyone in our network (or give them away for that matter) but if we can change the way we think about the people in our network. What if you have 3 people in your network who all do the same work you do?? And what if you have additional business that you know you can’t produce in a timely manner. Isn’t it a better idea to ‘contract’ that job out to someone so it can be completed in the agreed upon time than lose future business with that customer?
Business is all about relationships – those we have and those we come to have. Building a strong relationship (even with a competitor) can have advantages. What if you decide to take a vacation? If you’re a single person operation this can be difficult. Utilizing the relationships you have built in your business would allow you the luxury of that time off without having a negative impact on new business that might come in while you’re away. Brand building is one way to develop relationships. If your network is aware that your ‘brand’ is unique, they may be more inclined to refer you to someone if they have a task they’re not able to handle.
Don’t treat everyone as if they’re competing with you for the same market sector!! There are plenty of opportunities for you to grow your business and continue to maintain solid relationships with the people who today you may find competing with you. Most often you’ll find that sharing with others in your network will lead you to additional business.
About Doreen Martel
Well-rounded freelance writer who contributes to various blogs, paid to write sites and revenue sharing sites. Doreen is legally blind and has worked at home for more than 10 years. She uses the lessons learned from this experience to enhance her writing and share information with others.
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I think there’s a wisdom in the adage.. ‘ Keep your friends close, your enemies closer. ‘ The current recession right now is putting a lot of pressure in major economies worldwide and if we don’t work as one, we’re simply – doomed. Yes, business won’t be one without competition, yet, there’s always something called a positive competition. It will all come down to being genuine about your brand and following what you’re passionate about. Like Seth Godin said, ” What’s the Point? ” What’s really the point of doing your business? I think your advice will work for everyone, small businesses or freelancers alike.
Good information.
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I agree! I know some designers who have burned bridges because of competition.
Me, I remained friendly with my “competition”, and eventually a few of us became friends. I started contracting out to some of them when I needed help, and vice versa. It works much better this way, I think.