The Difference Between Multilevel Marketing and Multi tiered Affiliate Programs

A Comparison

Multi-level marketing (MLM) is a business model that combines direct marketing with franchising. Multi-level marketing businesses function by recruiting salespeople (also called Distributors, Independent Business Owners, IBOs, Franchise Owners, Sales Consultants, Beauty Consultants, Consultants, etc.) to sell a product and offer additional sales commissions based on the sales of people recruited into their downline, an organization of people that includes direct recruits, recruits’ recruits, etc.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and to some degree display advertising. Affiliate marketing – using one site to drive traffic to another – is the stepchild of online marketing.

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3 Responses to The Difference Between Multilevel Marketing and Multi tiered Affiliate Programs

  1. uberVU - social comments on April 6, 2010 at 7:50 am

    Social comments and analytics for this post…

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  3. Ben Waugh on November 24, 2008 at 7:54 am

    I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.

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