Making yourself Marketable

It’s one thing to decide that you want to venture into freelancing, and it’s another thing entirely to make yourself marketable.

One of the first things that you’ll quickly come to the realization of is that no matter how good you think you are at your given talent, there are another 50 (or more) people out there that believe themselves to be better than you are – and they can offer their service less expensively than you can.

If you’re leaving the brick and mortar job market for a virtual job the f irst thing you need to do is make sure you understand the reality of the virtual job market.  There are buyers who simply are not going to pay more than $5 an hour regardless of what skills they’re looking for. The more competitive the field, the more likely this is to happen (consider data entry for a great example of this).

You need to make yourself stand out from the crowd.   Now that might sound like a generality (and it is) but frankly, you have to figure out what your ‘niche’ is and you have to create an environment that highlights that niche.

If you’re a graphic artist for example – you will most likely highlight your graphics work in your portfolio – and this is a great idea.  However, you might have additional items that you want to share with potential buyers. Find a blog where you can upload files and highlight specific work broken out perhaps by categories.

You will definitely need to be creative, the more diverse the talent pool the more likely it is that you’ll have tough competition.  You are the only one who can market yourself – no one else is going to do it for you.

Happy Freelancing!

About Doreen Martel

Well-rounded freelance writer who contributes to various blogs, paid to write sites and revenue sharing sites. Doreen is legally blind and has worked at home for more than 10 years. She uses the lessons learned from this experience to enhance her writing and share information with others.

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