There seems to be a significant amount of mystery that surrounds appropriate use of SEO and everyone is trying to find themselves at the ‘top of the heap’ as it were. SEO doesn’t have to be a huge mystery, you simply need to understand the ‘basic’ premise of SEO marketing.
SEO in Blogs
If you’re trying to get an SEO ranking in your blog you first need to ensure that your blog is relevant. Let’s face it if you have a blog about writing you certainly wouldn’t suddenly start adding information about sports right?
Try to keep your posts relevant to the topic that you are discussing!
SEO in Websites
In order to make sure that your website is properly calibrated for effective SEO marketing there are some tips you need to make sure you’re using:
A) Make sure your primary key words are contained in the first paragraph of your page;
B) Make sure the key words flow naturally (this is one that often gets abused);
C) Try for no more than 10% density – in other words if you have a 500 word page you should mention your key words approximately 50 times through the page – but don’t stuff!;
D) Make sure your closing paragraph contains the key word
Don’t force it
Nothing is more disturbing than trying to read an article that is so stuffed with key words that the article starts sounding repetitive. I actually had a little bit of fun with this article on SEO Marketing.
Make sure that your text flows naturally and has the feel you’re looking for! SEO doesn’t have to make you crazy, you just need to exercise some common sense!
We’ll have more about this in upcoming posts so feel free to chime in!