Many freelancing professionals maintain their own websites or blogs. These can be helpful marketing tools and for a freelance writer, they are absolutely critical. However, if your freelancing blog or website is not getting traffic, chances are that you have not been successful in building a network of relevant links to your blog. There are some ways that you can successfully build incoming links to your freelancing blog or website, it does take time and it does take effort. Don’t expect that your link building efforts are going to produce overnight results, that simply isn’t sensible nor is it highly likely. There are some ways that you can successfully build links to your site that will help produce long term results.
Other blogs – Networking with other bloggers can help you build incoming links. Find other blogs that interest you and are relevant to your freelancing blog that provides different information. This is one effective link building method that can help you grow your reader base as well. Finding relevant blogs to link to your freelancing blog can provide you with a new opportunity to reach a larger audience and build credibility.
Social Networking – When most freelancing professionals hear “social networking” they immediately think about FaceBook or Twitter. While these are certainly social networking sites, they do not always provide reliable linking opportunities. Other social networking sites that can help you build effective links to your blog include RedGage. Stop and consider this – if you post a blog post and you then log into RedGage and post a link to that post, you have created your first link back. RedGage is social networking site and while perhaps not as widely known as Twitter or FaceBook it provides you with a unique opportunity to enhance your link-building efforts. Make sure that you are participating actively in the RedGage community to share your work and your opinion of the work of other members.
Social Bookmarking – Sites such as Redditt, Stumble Upon and others encourage you to bookmark your content. However, this can have both positive and negative impacts on your work. For freelance blogs, you need to make sure that you have thoroughly reviewed all terms of service and that if you find that there is not a category where your content fits, you don’t add it. Incorrectly labeling your content on these bookmarking sites can result in your being banned from the sites and also result in a loss of credibility among your peers.
Link building is necessary for each blog and website owner. Freelancing professionals who understand the right way to successfully build links can be of great value to their clients. Study, learn, practice effective link building and you add value to your freelancing career.