Writers prefer to write and hope that their work will be discovered. While this is probably not a perfect strategy, it does work for some. One of the challenges in the freelance writing market is how to get your articles noticed, gain readers and hopefully earn a little bit more money from having them online. Many writers depend on revenue sharing from various sites like Helium, Suite 101 or Bright Hub (to name a few) and are disappointed when they discover that they have hundreds of articles but only a small handful of readers. Earning more money from writing requires that a writer be proactive in their approach to their writing and that they promote their work. The problem is, how much time does one spend on promoting? It does not have to be a lot of time, it just means working smarter. Here are some ideas for smart promotional techniques:
Open a Twitter account
For those freelance writers who do not have a Twitter account, open one – yesterday! Twitter provides an instant platform for sharing work. For those who do not want to spend a lot of time involved with social networking, you will lose out in the long run. Remember a couple of key things about Twitter (a) at the heart of Twitter it is a social network and (b) you must be involved in the community to make it effective. Neither of these points means that you have to spend hours a day on Twitter, it simply means that you have to be somewhat responsive to comments, retweet the tweets of other users and develop a following. None of this is all that complicated if you follow the Twitter guidelines. This How To guide will help you get started using Twitter.
Getting followers on Twitter will require users to be both reactive and proactive. Finding quality followers can help increase the income that a writer earns from page view income, revenue share and help develop a strong reader base. There are plenty of ways that a user can implement a strong Twitter strategy and make it work for them. Remember, like anything else, it will not happen overnight, it takes time, energy and effort to make this work well. This list of social marketing articles can help freelance writers develop their Twitter accounts (and other social media accounts) to enhance their earnings.
Twitter is only one of the methods that freelance writers can use to promote their work. With the number of social media networks available today, writers can no longer afford to hope that if they write something that readers will come. They must be proactive in their approach to sharing their work with the public at large.